Storytelling for Change - how to share your authentic voice for your business, blog, book, or life


Improve your public speaking by uncovering and communicating your personal story

I love a good online course don't you? They're handy, all the info is in one place, and if they are well structured they can be far better than an onsite course. 

How many times have we hear about injecting your business, blog, start-up, reiki practice, pr biz, life, work, with your personal story?

I mean, all these digital marketing whiz kids are banging on and on about it? Like, I get it. I was a YA book blogger and use to review kids books for four years. And I interviewed writers. Most of their agents wanted them for their unique voice. 

And this whole - Garry Vee share your story or gain an online following by sharing your story's just about finding out who you are at your core, warts and all, and then communicating that consistently. 

SIMPLES, right?


I have been a prissy hippie and hid it my whole life! But that's what life is about. And that's what business is about. Sharing your shadows, what makes you different, or may the one thing that you are most embarrassed about. Throwing your light onto the world. Owning IT! 

 While my undergrad was based in a University my post grad was partially online and onsite. It was the only time in my academic life that I felt truly supported. Minded, almost. We had a calendar with important dates, reminders emailed to us, a chat form with other pupils and lecturers, all the note in PDF and as audio (which I loved!).

Fleet and Flower is a place where we made honest stuff and sell it. Organic perfume oil. Organic CBD. Both of which are amazing, healing, and help our minds. And as I am a teacher, the next stage of development is to roll our own courses. FUN!! So, as sharing is caring - here is a cool course that I plan on doing in October. This course happens to be free, even though I would have paid for it. Are you going to join up?


This is a hands-on course where you will develop your own personal story, integrate it into a larger presentation, and record it for feedback from your classmates. You’ll leave this course with a leadership presence framework, important storytelling tools, and a rehearsed presentation that can help you better connect with your audience and inspire change.

What You’ll Learn

• Understand the four dimensions of the “Leadership PRESence” framework and how it can enhance both your storytelling and your leadership skills

• Gain and apply important storytelling techniques, such as expressiveness, use of sensory details, body language, and more

• Understand successful presentation structure and apply the “Audience, Benefit, Goal” framework to improve your presentation

• Practice developing and sharing your personal story

• Learn the five steps for integrating your personal story into a larger presentation

• Share your presentation for feedback and reflect on potential areas for further improvement

Format: Project-Based Course Curriculum:


o 6 reading guides

o 5 workshop guides to help you develop your story and practice the various skills of a storyteller

o 15 videos featuring Ariel Group storytelling and leadership coach, Greta Cowan, and others

o Supplemental resources

• Section 1: Introduction to Storytelling o Video:

Storytelling Example - Inspiring a Life of Immersion

o Reading: Importance of Storytelling

o Reading: Understand the Different Types of Stories

o Activity: Life Map Exercise

o Activity: Prepare a Presentation Plan

• Section 2: Storytelling and Leadership PRESence

o Video & Reading: Introducing the PRESence model

o Video: How to do an EQ Check-In

o Video: Examples of Personal Stories

o Activity: Worksheet for Identifying Your Story

o Activity: Team EQ Check-In

o Reading: How To Provide Feedback on a Story

o Activity: Share Your Personal Story

• Section 3: Story Content, Form, and Expressiveness

o Video: Storytelling Techniques

o Video: Expressiveness in Storytelling

o Reading: More Feedback Tips and Checklist for Expressiveness

o Activity: Share Your Revised Personal Story

• Section 4: Getting Ready to Present

o Video: Demonstrating How to Integrate Your Story into a Presentation

o Reading: Successful Presentation Structure

o Reading: “Audience, Benefit, Goal” Framework

o Activity: Apply the “Audience, Benefit, Goal” Framework to your Presentation

• Section 5: Putting it All Together

o Video: Passionate Purpose Demonstration o Video: Effective Body Language Demonstration

o Reading: Importance of Passionate Purpose and Body Language

o Reading: Storytelling Feedback Grid

o Activity: Rehearse & Record Your Story

• Section 6: Reflect and Look Forward o Reading: Building a Personal “Library” of Stories

o Activity: Develop a Personal Action Plan

About the Course Partner The Ariel Group works with Fortune 1000 businesses and social sector leaders to build critical skills in the areas of leadership development, communications, team building, change management, and coaching and development. The Ariel Group has worked with Acumen staff and fellows since 2008.

You can enrol on it here.